The only place to be for stunning boys, extravagant décor and the only DJ's in the city to make every tune played a gold disc. Running from 5pm till midnight, Café De Paris again provided a suitable location to get you feeling like a million dollars at only a fraction of the cost. Hosted by golden boy La Bella Gesus, every Tom, Harry and Dick Whittington was walking the London Streets - paved with gold of course, to the ONLY party in town. The Salvation DJs were giving it every last ounce they had, while German drag hosts Cyber Sissy and Baby Jane kept everyone entertained with some precious verbal gems. There was a live percussion from Sandy, and a special PA from Beatrout featuring Annabelle and enough golden eye candy to get us boys with our golden guns shooting indiscriminately.
Chris: With large gay cities in the
When we do our Salvation events abroad, we've realised that the secret for a successful event is to get the local club promoters and nightlife movers and shakers involved. No one knows their markets better than they do and for us to come into a city and attempt to understand the market and try to throw a successful event isn't a good business idea. You'll have a less than perfect night, you'll be upsetting the local promoters who have been working so hard to succeed and the night will probably be a loss. So, we'd rather get the locals involved because they can really help make the night a success. Then, we can all enjoy the benefits and can return every month to a packed house. I think our business approach has been working. In just 4 short years, we've held events all over the world in a dozen cities and the demand continues to grow. Now, we've got
Chris: Has expanding into Europe been made easier for you to do by the introduction of the euro as well as these cheap flight deals you can pick up on the discount airlines?
Alex: Flights are cheap, so it's more cost effective for us to do more parties, more often. Plus, having the Euro has really helped to make things easier for everyone involved. We chose the current list of cities mainly because there was an interest by the local club scene to host Salvation events. We don't want to be a club which only throws parties in the most high profile cities and forgets the smaller, less popular cities. We're not about having a better-than-thou attitude. We just want to throw fabulous parties, play good music and have fun doing it whether it's for 300 people or 3000 people. Plus, there are gay people in every city that want to experience a bit of the
Chris: A fashion capital like
Alex: Well, we are starting to do parties in
Chris: Salvation in
Alex: With any night of the week, it really depends on a lot of factors that make a night a success. There's no one reason, but there is always a demand for a club on every night. The trick is trying to capture that demand and channel it in a way that makes people want to come out. Do we have anything new up our sleeves? Hell YES! We've taken over the spectacular Mass club in Brixton for a monthly Saturday night event called Mission, it's going to be launched on May 11th (2002) so make sure you come down and check it out.
Chris: You've got some fantastic DJ's like Gonzalo and Luke Hope. Tell me what you like about them best and whether it's ever hard to get them to fly out to all these international locations. In May alone you've got 12 events lined up. It must be a novelty at first but after a while do they become less willing to travel these long distances?
Alex: Yes, we do have a great team of DJs. It's important for me that we all share a common vision and that we all get along and work together. I don't have room for big headed DJs with attitude. That's not what Salvation is about. I really take my time when choosing DJs and it takes a while for a DJ to win me over. They have to be technically smooth at their mixing, they have to be consistent and they have to have their own sound that doesn't sound like anybody else's. I'm really into pushing new sounds and I look for DJs who do as well. Luke is really into pushing good quality west coast house and Jamie J Sanchez from Universe has brought an American flavour to our clubs. Gonzalo - well, what can you say about him - he's amazing. Per QX is a sweet heart and caters to the more commercial funky house sound, David Jimenez represents the tougher side of Salvation with his tech house and tribal sounds. And Stephka and Pier Morrocco are playing uplifting house sounds. So, we have a lot of ground covered and have a DJ line-up that caters for different tastes.
As for getting them to play around the world, they have all been very excited about it. We all want Salvation to succeed and become an international hit and they realise they have to work hard too. I would say that it's hard for them or any of us at Salvation, to hold down a healthy relationship. In May alone, we have 12 events scheduled and each of our DJs will be playing somewhere out of
Chris: You had a Salvation tent at the London Mardi Gras festival last year, which was one of the most popular, are you doing one again this year as well as the Purple in the Park event?
Alex: We'll have a massive tent at the Purple in the Park festival on June 1st. We're very excited to get involved with this because Purple is behind it and they are an organisation devoted to music. Plus, it's only natural that we are there because we have our own show on Purple Radio hosted by Luke Hope and Jamie J Sanchez on Thursday nights. I wouldn't say that Purple in the Park is going to affect Mardi Gras. Mardi Gras is a bit different - it's more of a gay pride festival focused on gay and lesbians and issues concerning the gay community. Purple in the Park is focused on music. I think both events will be huge successes. As for hosting a tent; we mostly do it for publicity and because we want to help contribute to a successful event. If Salvation's presence at an event like this will help to make the event more fun, then we're there.
Chris: What are your opinions on radio stations such as Purple and Gaydar that are only available via the internet, satellite and digital radio? How did you get involved with Purple and what feed back do you get from having your own show?
Alex: I really believe in the internet revolution and how it has helped move the music industry along - especially the dance music industry. Unfortunately, every time someone has attempted to start a gay FM radio station, it's always failed. You need a bigger market if you want an FM station to succeed. The internet has given groups like Purple Radio and Click and Groove in
Our show on Purple has been wonderful. I've been told it's one of the more popular shows. That's probably because Luke and Jamie are so hilarious and are such good DJs. They don't take themselves too seriously and are doing what they love. They are also very good friends and I think that comes through on their shows. They travel the world together, produce records together and do the show together. So, they naturally work well with each other. Their show airs every Thursday night from 9 to 11 and features an unreleased pick of the week, celebrity DJ interviews, gossip, club news and live sets from their many international gigs.
Chris: What makes Salvation such a hit with all the gym buffs and those all so familiar torsos in the centre pages of QX?
Alex: I'm not sure why, but we happened to tap into a vibe that attracts all the beautiful boys. But, it's not all gym boys. We welcome everyone regardless of the size of their pecks as long as they smile and have fun and leave the attitude at the door. I think we promoted the club as an American style circuit event. This helped to bring out the big boys. A lot of our crowd have weekly jobs and take care of themselves and an early night at Salvation once a month fits into their party schedule perfectly. They have to be up Monday mornings and want to be home at a decent hour. So, they come to our tea dance and are home by having had an excellent time. For those that crave a Saturday night club, we now have
Chris: You must have to be picky to who you let in the door, what's your policy with the straights and who you let into the club?
Alex: Basically, everyone knows by now what to expect when they come through our doors. It's funny, though, to watch all the tourists at
Chris: So which is your most recommended party outside of
Alex: For our international events...
Salvation web site: www.Salvation-London.com