Soho Live, London - September 2009

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Gaydar Radio saves the day

The annual free Soho Pride festival was cancelled this year due to lack of funding, so Gaydar and the Edge Bar got together to make sure the event continued, if not 1 month late. It was rebranded “Soho Live” and expanded with more fun fair attractions, market stalls and entertainment. Sunday 13th of September was the date, the weather at this time of year is notably colder but it stayed dry and a fantastic afternoon was had by all.

The event is just a guilty excuse to have a party, shutting down the streets to traffic and bringing together Soho’s bars and businesses, scene socialites, clubs and new additions from the fashion and sports communities. QSoft Consulting Ltd, owners of Gaydar and GaydarRadio formed a joint venture with The Edge Bar (Soho Square) to deliver the event. The Edge was responsible for logistics while Gaydar were responsible for marketing and generating sponsorship for the event.

Trevor Martin, marketing director at Gaydar said; “There’s an annual circuit of Pride events around the world that we support every year. London is Gaydar’s home, but we’d all miss out if an annual Soho community event didn’t take place. We’re committed to further investment in what Gay Londoners’ are expecting and waiting for. Every single person taking to the streets of Soho Live ‘09 was able to celebrate their own sense of pride”

Andy Jones, owner of The Edge Bar said; “There’s no place like home, and Soho has it all! Dining with celebrities, staying out ‘til the early hours, taking in art exhibitions, walking the Compton Street catwalk and picking up a few purchases on the way or simply relaxing in Soho Square. Ruby slippers not required, it’s all on our doorstep and brought it together for one amazing day!”

The Gaydar Radio main stage included DJ’s Nathan6, Phil Marriott, Oliver M, The Freemasons, Steve Pitron and Paul Heron. Plus we spotted several celebrities and PA’s from Bailey Tzuke, Abigail Bailey, Therese, Katherine Ellis and Tara McDonald.


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Chris Geary 2010