Gaydar Radio saves the day
The annual free Soho Pride festival was
cancelled this year due to lack of funding, so Gaydar
and the Edge Bar got together to make sure the
event continued, if not 1 month late. It was rebranded “Soho
Live” and expanded with more fun fair attractions, market stalls and
entertainment. Sunday 13th of September was the date, the weather at this time
of year is notably colder but it stayed dry and a fantastic afternoon was had
by all.
The event is just a guilty excuse to have a party, shutting down the streets to
traffic and bringing together Soho’s
bars and businesses, scene socialites, clubs and new additions from the fashion
and sports communities. QSoft Consulting Ltd, owners of Gaydar
and GaydarRadio formed a joint venture with The
Edge Bar (Soho Square)
to deliver the event. The Edge was responsible for logistics while Gaydar were
responsible for marketing and generating sponsorship for the event.
Trevor Martin, marketing director at Gaydar said; “There’s
an annual circuit of Pride events around the world that we support every year. London is Gaydar’s home, but we’d all miss out
if an annual Soho community event didn’t
take place. We’re committed to further investment in what Gay
Londoners’ are expecting and waiting for. Every single person taking to
the streets of Soho Live ‘09 was able to celebrate their own sense of
pride”
Andy Jones, owner of The Edge Bar said; “There’s no place
like home, and Soho has it all! Dining with
celebrities, staying out ‘til the early hours, taking in art exhibitions,
walking the Compton Street catwalk and picking up a few purchases on the way or
simply relaxing in Soho Square. Ruby slippers not required, it’s all on
our doorstep and brought it together for one amazing day!”
The Gaydar Radio main
stage included DJ’s Nathan6, Phil Marriott, Oliver
M, The Freemasons, Steve Pitron and Paul Heron. Plus we spotted several
celebrities and PA’s from Bailey Tzuke, Abigail Bailey, Therese,
Katherine Ellis and Tara McDonald.
Find out more info at: www.SohoLive.co.uk
