The UK’s largest truly British club brand is of course Salvation. Famous for its style and glamour and attracting the buff and beautiful party people. This is Salvations best attraction. When the crowd is fierce and sexy then you know the night will be full of fun. Steve Elliott the promoter has since expanded the Salvation brand into a circuit party event, using much larger venues, than the good old days of Café De Paris that had a limited capacity of about 800. Using the larger venues takes away the exclusiveness, but allows for much bigger production and an massive blockbuster of a night.
The last Salvation party in London, the Kelly Rowland event, was at the 2,600 capacity Troxy theater in May 2009. For the last year and a half, Salvation’s been doing a world tour and took a break from the London scene. But now its back, “The Return” on New Years Day 2011 was a 1500 capacity crowd at KoKo in Camden. It was a “sunday” T-dance, so the doors opened early at 7pm and sure got busy quickly. The venue is a grand old theater with opulence décor, and 4 or 5 levels of balconies over looking a large dance floor and stage. A massive LED screen backlit the gogo dancers along with several multi-coloured lasers adding to the dazzling production.
Two singers grassed the stage, first was Rozella with “Where is the love” and second was Tina Cousins. Both sang well and got the crowd wild, although I think Tina Cousins won the diva battle with her impressive Salvation themed song “Pray”. Sexy gogo boys and girls (dressed in what was I think a cross between Burlesque and Men at Play) danced erotically with drag queen stars Andromeda and D'orperformances.
For info on the next Salvation event: www.Salvation-London.com